Yiota Katiniou projects

Kiehl’s

Scincare

Project type: WeChat Creatives

Years: 2024

Heritage skincare brand under the L'Oréal group.

Blending apothecary-inspired visuals with bold, modern design. Its identity combines hand-drawn elements, collage-style compositions, and scientific motifs—creating a unique brand ID with a grunge aesthetic.

Below are designs of animated and static visuals for WeChat—Asia’s leading multi-purpose messaging and commerce app. Visuals were tailored to platform behaviour and seasonal campaigns, blending regional aesthetics with Kiehl’s global brand identity.

The visuals were tailored to have plenty of white space - some of them don’t include any text at all in order to leave room for the regional markets to add it each time in their countries language and encourage re-usage of the global templates in multiple countries and set-ups.

images

Wechat

images

Wechat

Looking for more projects?

This portfolio showcases a curated selection of my work. If you're looking for something specific, feel free to reach out. I’d be happy to share additional relevant projects from my archive. More work will be added soon as this page is still evolving.

Let’s create your next big idea together.

Yiota Katiniou projects

Kiehl’s

Scincare

Project type: WeChat Creatives

Years: 2024

Heritage skincare brand under the L'Oréal group.

Blending apothecary-inspired visuals with bold, modern design. Its identity combines hand-drawn elements, collage-style compositions, and scientific motifs—creating a unique brand ID with a grunge aesthetic.

Below are designs of animated and static visuals for WeChat—Asia’s leading multi-purpose messaging and commerce app. Visuals were tailored to platform behaviour and seasonal campaigns, blending regional aesthetics with Kiehl’s global brand identity.

The visuals were tailored to have plenty of white space - some of them don’t include any text at all in order to leave room for the regional markets to add it each time in their countries language and encourage re-usage of the global templates in multiple countries and set-ups.

images

Wechat

Looking for more projects?

This portfolio showcases a curated selection of my work. If you're looking for something specific, feel free to reach out. I’d be happy to share additional relevant projects from my archive. More work will be added soon as this page is still evolving.

Let’s create your next big idea together.

Yiota Katiniou projects

Kiehl’s

Scincare

Project type: WeChat Creatives

Years: 2024

Heritage skincare brand under the L'Oréal group.

Blending apothecary-inspired visuals with bold, modern design. Its identity combines hand-drawn elements, collage-style compositions, and scientific motifs—creating a unique brand ID with a grunge aesthetic.

Below are designs of animated and static visuals for WeChat—Asia’s leading multi-purpose messaging and commerce app. Visuals were tailored to platform behaviour and seasonal campaigns, blending regional aesthetics with Kiehl’s global brand identity.

The visuals were tailored to have plenty of white space - some of them don’t include any text at all in order to leave room for the regional markets to add it each time in their countries language and encourage re-usage of the global templates in multiple countries and set-ups.

images

Wechat

Looking for more projects?

This portfolio showcases a curated selection of my work. If you're looking for something specific, feel free to reach out. I’d be happy to share additional relevant projects from my archive. More work will be added soon as this page is still evolving.

Let’s create your next big idea together.